This book contains the following two titles:

- The Framing Effect: The framing effect is a psychological phenomenon in which the way information is presented influences the decisions and judgments individuals make. Whether through subtle word choices, visual cues, or contextual manipulation, the manner in which something is framed can have a profound impact on how we perceive it and how we respond. This effect reveals that our decision-making processes are not purely logical or objective, but rather, they are shaped by cognitive biases and the surrounding context.

- The Anchoring Effect: The anchoring effect is a cognitive bias that has significant implications for how people make decisions. It refers to the phenomenon where individuals rely heavily on the first piece of information they receive when making subsequent judgments. This initial information, known as the "anchor," serves as a reference point, influencing how individuals perceive and evaluate all related information. The anchoring effect has been studied extensively in the fields of psychology, economics, and decision science, revealing how it subtly but powerfully shapes human judgment, often without people being aware of its influence.