In an era where technology shapes nearly every aspect of our lives, few have witnessed the behind-the-scenes reality of how our favorite products are actually built. Michael Cerdá has not only seen it-he's lived it.

From launching Disney+ to millions of subscribers, to building Facebook's news products, to transforming Goldman Sachs into a digital consumer bank, Cerdá's journey offers an unprecedented look inside the boardrooms and product teams that shape our digital world. BUILD SOMETHING reveals the raw truth about how products are created, how decisions are really made, and how leadership actually works in today's most influential companies.

This isn't just another sanitized business memoir. It's a deeply personal story about reinvention, resilience, and maintaining humanity in an industry driven by metrics and momentum. Through vivid storytelling and hard-earned insights, Cerda shows us what it really takes to build products that impact millions of lives-and the true cost of bringing those visions to life.

Whether you're an entrepreneur, a product leader, or simply curious about how companies like Disney, Facebook, and Goldman Sachs really operate, BUILD SOMETHING offers a rare glimpse into the messy, exhilarating, and often heartbreaking journey of turning ideas into reality.