"Social Media Success Formula" explores the vital role of social media in marketing. We delve into how blogs and social networks have become more affordable and accessible, and how they are evolving to be more user-friendly. This book introduces the concept of Word of Mouth (WOM) marketing, highlighting its powerful impact on customer acquisition compared to traditional event marketing.
We discuss the importance of hashtags and sharing on platforms like Twitter, Instagram, Snapchat, and Facebook in creating significant buzz. Whether positive or negative, WOM can shape the fate of any organization. Our comprehensive guide helps you design effective online marketing strategies through social Word of Mouth (sWOM).
We provide a detailed framework and practical tips to build a sustainable WOM environment. Through current case studies, best practices, and actionable advice, we deliver smart social media plans and cost-effective tactics you can deploy immediately. Our book also covers the role and influence of social consumers in WOM and addresses the impact of negative WOM.
"Social Media Success Formula" is essential for marketing academics, students, researchers, and practitioners seeking insights into eWOM, sWOM, and the future of marketing.