"Leveraging Social Word of Mouth" examines the impact of social Word of Mouth (sWOM) and provides guidance on harnessing its growing power. Our goal is to integrate industry best practices and academic research to give brands a voice, inspire engagement, encourage consumers to #share, and ensure compliance with industry and state guidelines.
We offer insights into creating social media content that fosters compliance and drives positive sWOM. Each chapter focuses on key areas of sWOM, providing a comprehensive understanding of the topic and practical strategies to mobilize positive word of mouth for your business.
Throughout the book, we explore methods to effectively operationalize sWOM, empowering brands to enhance their online presence and build meaningful connections with their audience. By merging academic research with real-world applications, we aim to provide valuable tools and techniques for leveraging the power of social word of mouth in today's digital landscape.
Whether you're a marketer, business owner, or communications professional, "Leveraging Social Word of Mouth" offers essential insights to navigate the complexities of sWOM and drive brand success through effective social media strategies.