People don't just want a job; they want an experience! Do you want to attract, engage, and retain top talent? Stop selling a work experience which doesn't match candidates' expectations for a fulfilling career. This book will show you how to grow employee engagement by maximizing the value they gain from their work – their ROI (return on investment). Let this book help you to become an inspiring employer. Transform your organization into a respected company known for its positive impact on people's lives – a place where candidates aspire to work. Explore employer branding, the role of marketing in HR, and the art of crafting an exceptional employee experience. It's not just about what you say; it's about putting employees at the center of your vision, where they truly belong. Long live ROI! "A must-read!" - Jean Bédard, President and CEO, Groupe Sportscene "Great, relevant and practical!" - Martin Cousineau, President and CEO, Lobe "A powerful book!" - Denis Renaud, CRIA Distinction Fellow, Corporate Coordinator, Human Resources, Eastern Quebec and Maritimes, Olymel