Have you ever felt like your opinions, choices, and even emotions are not entirely your own? In an era of instant communication, viral trends, and mass movements, the forces shaping our beliefs are more powerful—and invisible—than ever before.This groundbreaking book by Juanjo Ramos unveils the hidden psychological mechanisms behind mass influence, from propaganda and social media manipulation to the subtle tactics used by governments, corporations, and media giants. Drawing from classic and contemporary research, it explores how crowds think, why individuals conform, and how misinformation spreads like wildfire.

Discover:

- The secret techniques used to sway public opinion

- Why people follow authority—even against their own values

- How social media traps us in echo chambers without us noticing

- The dangerous power of collective hysteria and how to resist itIf you've ever questioned whether you're truly in control of your thoughts, this book is your wake-up call.

Unmask the illusion—before it controls you.