What A says and B understands This book focuses on the subjects of moderation, discussion-rounds, surveys, round tables and different forms of dialogs. It demonstrates how to lead a conversation properly, how to avoid manipulation and how to reach a target-oriented outcome. Among others, the content includes the following subjects: - The first decisive impression - Interpersonal communication - What language tells us - From monolog, over dialog to a group conversation - Group dynamics in group conversation - Moderating a conversation round, surveys and interviews - Reciprocal interdependence and influence - Manipulation through statistics or smart display?