The Art of Retargeting

audiobook (Unabridged) Winning Back Lost Customers with Precision Ads

By Ajah Excel

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Not every customer converts on their first visit—but that doesn't mean they're gone for good. The Art of Retargeting: Winning Back Lost Customers with Precision Ads is your definitive guide to mastering one of the most effective digital marketing strategies: retargeting.

This book unpacks the science and creativity behind crafting retargeting campaigns that re-engage lost customers, nurture leads, and drive them back to your brand. Whether you're an eCommerce store, a service provider, or a marketer, this guide will help you turn missed opportunities into measurable results.

Inside, you'll learn how to:


Understand customer behavior and the psychology of retargeting.

Build and segment audiences for hyper-targeted campaigns.

Craft compelling ad copy, visuals, and offers that convert.

Leverage platforms like Google Ads, Facebook, Instagram, and more.

Measure performance with key metrics and refine campaigns for maximum ROI.

Featuring real-world examples, practical strategies, and the latest tools, The Art of Retargeting empowers you to seamlessly guide potential customers back into your sales funnel.

If you're ready to make the most of every site visit and boost your bottom line, this book will show you how to win back lost customers with precision and purpose. Don't let potential sales slip away—start mastering the art of retargeting today!

The Art of Retargeting