SHORTLISTED FOR THE BUSINESS BOOK AWARDS 2024

You've poured your heart and soul into crafting your masterpiece. Each word, a testament to sleepless nights and endless cups of coffee. But here's the twist: writing was just the beginning.

Ever felt that pang of disappointment? That sinking feeling when your book, your brainchild, sits unnoticed? You're not alone. Many authors, just like you, dream of readers magically discovering their work. Others? They're too scared to even whisper about their creation, fearing they'll sound like a broken record. Find out how you can:

Be brave and get your book, gently, into the hands of the people who need to read it

Confidently use your book to get access to other people's networks

Get beyond impersonal retail sales and make real connections turning readers into clients

You must get your book to the people who need to read it:

Make sure there's a business case before investing your time & money

Focus on what your potential clients needs to hear not what you want to say

Measure what matters to you (not the vanity metrics)

Select one of the four strategies and enthusiastically implement the tactics

Set constraints, use AI, outsource and automate

Avoid the killer eighth "tactic" that most people are unwittingly doing

Stop selling the book. Share the transformation.