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本书以艺术性、体验性、互动性为突破口，打破以往以软件操作的讲授模式，以完成代表性项目为目标安排教学内容，突出实用性，结合经典项目案例将知识点与实战技巧相融合，通俗易懂，可操作性强，适用于视觉传达、网络新媒体、文化产业管理、数字媒体、电子商务等多个专业。
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