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本書以藝術性、體驗性、互動性為突破口，打破以往以軟體操作的講授模式，以完成代表性專案為目標安排教學內容，突出實用性，結合經典專案案例將知識點與實戰技巧相融合，通俗易懂，可操作性強，適用於視覺傳達、網路新媒體、文化產業管理、數字媒體、電子商務等多個專業。
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