Building and maintaining a strong public image has always been crucial, but in today's competitive landscape, reputation management has become an essential driver of success. Managing Public Image offers fresh perspectives and actionable strategies for businesses to strengthen, protect, and sustain their reputation in dynamic and unpredictable markets.
This comprehensive guide explores the foundations of reputation management, from theoretical principles to practical methods for evaluating and enhancing reputation in both online and offline environments. It introduces a seven-factor reputation model and highlights key topics, such as the impact of corporate social responsibility, service quality, and transparency on customer loyalty and profitability. With real-world insights from various industries, the book also examines cutting-edge case studies, including the role of venture capital reputation in innovation and the effects of corporate image on consumer behavior.
Whether you're navigating reputation risks or aiming to enhance credibility, this book is your roadmap to success.