Big Data Strategies for Modern Businesses is your essential guide to understanding how big data drives the success of major companies. This book features over 10 case studies from globally successful companies, showcasing methods and strategies to enhance your organization's performance.
Don't worry if you're new to big data or data science. We explain everything from the basics, demonstrating how big data integrates seamlessly with business practices. In our tech-driven era, where every service is just a tap away, this book provides the tactics needed to stay competitive.

We cover fundamental business concepts, including strategy, decision-making, analytics, and security in the context of big data. Learn about various methods, technologies, tools, and exercises that can help your business grow and thrive.

Whether you're a novice or an expert, a leader or a follower, a data science student, or an entrepreneur, this book will enhance your knowledge and provide a fresh business outlook.