Designing for Emotion

audiobook (Unabridged) How Art Moves Us

By Ahmed Musa

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Designing for Emotion explores how art, design, and visual storytelling can evoke deep emotional responses and influence behavior. This book examines the psychology of emotions and how artists and designers can use color, shape, texture, and composition to connect with viewers on a visceral level.

Through case studies from iconic artworks, advertisements, and digital media, Designing for Emotion highlights the power of design to not only communicate ideas but also to move people emotionally. It provides a roadmap for creators who want to make an impact, whether in visual art, branding, or user experience design, by learning to craft experiences that resonate deeply with audiences.

Designing for Emotion