This audiobook is narrated by a digital voice.

Direct-to-consumer brands are disrupting traditional retail by building direct relationships with customers. This book examines the strategies that have propelled brands like Warby Parker and Glossier to success, from storytelling and community engagement to data-driven decision-making.

Discover how to create a strong DTC brand, build customer loyalty, and leverage digital tools to connect with your audience. Whether you're launching a new brand or transitioning to a DTC model, this book offers invaluable insights.