Have you ever noticed that there is a certain kind of person that seems to have the knack for winning everybody's trust just by walking into a room? The guy who can turn any argument on its head, get others to invest in his projects, and even convince people that no matter what he's giving them, it's what they wanted all along? Deep down you really want to dislike him, but he's cast his spell on you too. He's just too damn charming.

Know the type?

These people know a secret that you don't. A secret that gives them the upper hand in any encounter. They know that whenever people meet, that meeting takes place on several levels at once. Most people only pay attention to the most obvious – the words we use when we speak to each other. But when we talk, there's much more going on than just words. A great part of our communication is unconscious. This is where we use our body language, tone of voice, facial expressions and subtle word tricks to get our real messages across. All great communicators are aware of this, and are able to communicate on every level at once.

What if you could be one of them?

In this book you'll learn how to read subconscious signals in other people, to find out what's going on in their minds at any given moment. You'll know whether they like you or not, and how you need to express yourself to make sure they'll stay on your side and accept your ideas. More importantly, you'll also learn how to use the same techniques to get your point across, create trust in others, get them to accept your suggestions, and make things go your way.

In short, this book will give you the upper hand.