Welcome to The Society Chapter ebook, an excerpt from Guinness World Records 2013 specifically designed for an ebook reading format. In this section we reveal the most impressive achievements from populations around the globe. From soaring skyscraper cities to world leaders and the powerful influence of social media, learn some of the superlative things about the cultures and interactions of the planet's most successful primate. Contains brand new records, astonishing pictures and exciting new design features.