For a large number of people, the Middle East has become more than just a place for shopping and ascending the Burj Khalifa. Expats are coming to live and work here. Yet all these people encounter a new culture and sometimes find themselves at a loss.

Cultural competence allows us to understand other people on the level of motives, values, and conventions. Most importantly, it helps us expand our own horizons. If we all had a slightly better understanding of other nations and cultures, the world would see fewer wars.

Middle East 101 provides a comprehensive guide to successfully navigate culture, traditions, psychology, and business practices within this diverse region. Because the more you know about Islam and the Middle East, the less likely you will fall into the traps of conspiratorial thinking, become a victim of cognitive biases, and explain what is happening around you using clichés. Success in the region can only be achieved with emotional intelligence and cultural competence. Gaining trust in the Middle East is possible only if you communicate with complete sincerity, showing respect for the local religion, culture, and interlocutor