Discover what Cinderella teaches us about how to build evergreen marketing stories that captivate the imagination and persuade audiences to buy in this short, easy-to-read book. You'll learn what neuroscience teaches us about how stories impact the brain and how to leverage that to your advantage when creating a marketing campaign.

You'll also discover the universal writing framework that applies to every human being no matter their age, race, culture, gender, or creed and the characters that need to populate your story to help them move from where they are to where you want them to be so they can get the results you know you can deliver.