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With email remaining one of the most effective marketing channels, this essential guide provides insights, techniques and best practices for email marketing success. From creating impactful subject lines and writing persuasive copy to optimizing your list and avoiding spam filters, Lessons in Email Marketing 2025 covers email fundamentals for businesses of all types - B2B, B2C and D2C. With actionable tips and strategies, you'll learn how to generate more leads, drive site traffic and boost sales through targeted, relevant email campaigns. Here's what you'll learn: