This book discusses strategies and tactics for negotiating with clients, colleagues, management, and everyone. If you wonder why you are failing daily and what went wrong with your ideas, this is the book to discover the ideas and solutions that will help you win and get what you want. We all want to communicate better and be heard whether to win the contract or tender, get along with colleagues, present research ideas or even be understood by people to that we pitch our ideas or those that present projects to us. Your ideas may be heard or not heard depending on your communication strategy, learn the tools of how you can become a better communicator.