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在人际交往中，印象的好坏对沟通的质量有着非常重要的影响，想要成为交际场合的"常青树"，就有必要在打造良好印象上下些功夫，全面而准确地向读者展现印象的真实面貌。另外，本书还介绍了诸多与印象有关的心理学效应和定律等，以帮助读者从心理学的角度去认识和了解它。
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