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如今火锅被分成了两类，一类是普通火锅，一类是海底捞火锅。"海底捞"不再仅仅是一家火锅店的名称，而是变成了一种现象。海底捞现象的本质是什么？海底捞靠什么在经营中赢得顾客、赢得员工？本书从其定位、发展、创新、管理、服务、品牌文化等多个方面为读者剖析海底捞成功的秘诀。
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