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海底捞火锅店在经营上取得的巨大成功，因其有一套自己的经营蓝海，自己的经营之路。"海底捞"不再仅仅是一家火锅店的名称，而是变成了一种现象。海底捞现象的本质是什么？海底捞靠什么在经营中赢得顾客、赢得员工？本书从其定位、发展、创新、管理、服务、品牌文化等多个方面为读者剖析海底捞成功的秘诀。
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