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本教材的主要内容包括旅游行业认知、旅游专业认知、旅游专业人才培养方案和学业及职业生涯规划四个专题。本书内容充实，并辅以图片、案例及小资料，增强了可读性。每个专题前设有学习目标、专题后附有小结和思考题，旨在引领学生理论联系实际，深入理解专题内容。
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