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该书主要内容来自于作者在我社《中国服饰》专栏上发表的文章，结合作者在营销和传播领域的研究方向，将专栏分类结集，论述了新传播时代品牌的传播规律、运营特点以及营销价值，对企业的品牌管理及营销方式具有参考价值。
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