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《开场白：3分钟让人对你刮目相看》是一本实用型语言表达技能训练和提高的书籍，全书关注的是在工作、生活中如何通过语言表达艺术增强自身吸引力，实现高效沟通的问题。全书首先分析总结了阻碍一个精彩开场白的障碍，包括语言技巧和心理原因等问题；其次作者向读者阐明了开场白中应该避免的禁忌和做一个精彩开场白的实用技巧，包括现身说法式开场白、幽默式开场白、"套近乎"式开场白等；除此之外，作者用大量篇幅介绍了如何化解开场白过程中出现的危机，如听众心不在焉、开场白过程中忘词、开场白过程中突然遇到
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