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本书以马云、俞敏洪、柳传志、张朝阳、张瑞敏、史玉柱、牛根生等13位中国顶级企业家的创业心经为主题，研究和总结了他们的成功创业智慧。作者希望可以通过展示这些成为亿万富翁的创业经验和相关的创业理论，来为每一位准备创业或者是正在创业的人指出一条合理的创业之路。
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