A Short & Happy Guide to Professional Responsibility
ebook ∣ Short & Happy Guides
By Michael P. Maslanka
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This Short & Happy Guide explains PR so that the Rules are remembered, not memorized. Key PR concepts are taught by grouping the Rules into 21 easily digestible concepts labeled "Anchors," reinforced with numerous true to life examples in the "Tell and Shows," and then summed up through actionable take home points in "Anchors Away." The illustrations employ visual learning in spotlighting core PR ideas. Whether studying for a PR final, or preparing for the MPRE, or simply needing a PR refresher, the Short & Happy Guide provides an enjoyable, engaging, and fulfilling read.