语言和谐艺术论

ebook 广播电视语言传播的品位与导向

By 张颂

cover image of 语言和谐艺术论

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本书阐述了广播电视的语言传播的根本规律在于"引导"功能的发挥。而引导的两翼,一个是"灌输",一个是"满足"。一定要把受众"未知"而"应知"的信息等,艺术地灌输给他们,让他们开阔眼界,提高认识,增强历史责任感和现实参与感,树立国家利益高于一切的主人翁意识,树立自立于世界民族之林的全球化胸怀。

语言和谐艺术论