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本书阐述了广播电视的语言传播的根本规律在于"引导"功能的发挥。而引导的两翼，一个是"灌输"，一个是"满足"。一定要把受众"未知"而"应知"的信息等，艺术地灌输给他们，让他们开阔眼界，提高认识，增强历史责任感和现实参与感，树立国家利益高于一切的主人翁意识，树立自立于世界民族之林的全球化胸怀。
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