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本书内容是开办和运营网点的流程与技巧，主要介绍注册淘宝会员、管理支付宝账号、申请个人开店、开店规则、熟悉淘宝规则、发布商品、使用淘宝助理管理宝贝、网店的装修、买家卖家沟通与交易工具、网店推广宣传技巧、网店销售技巧、微信的使用与微信营销、微店的开设、网店管理等。
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