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本书旨在对上海市广告协会的发展之路进行回顾和梳理，包括协会在国际、国内信息和商务交流平台构建，在政策和制度建设、人才培训、设计比赛、专业论坛、转型发展、新媒体和新技术推广等方面的发展，以促进上海广告业更好地发展。
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