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本书聚焦智能媒体时代的范式转换、产业转型、认知升级、产品迭代和内容消费变革等，为学生全面勾勒出一幅智能媒体时代的传播图景，适合新闻传播专业、网络与新媒体专业在校生、媒体从业人员及对新媒体行业感兴趣的读者。适合作为《数字媒体概论》《网络与新媒体概论》等相关课程的教材或参考书。
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