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本书主要对文化产业最新发展现状和趋势进行研讨和分析，主要包括新闻出版、广告业、影视演出、文化创意和设计、文化信息传输、自媒体、文化休闲娱乐等行业的研究部分。本书的特点是文化产业的研究更细分到各子行业，而不是其它大部分图书中把文化产业视为一个整体。
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