Are you torn between starting your own business and buying an existing one?

This practical guide walks you through both paths—giving you the clarity, tools, and frameworks you need to make a smart, confident choice.

Whether you're planning on starting a successful business or exploring how to buy a small business, this book breaks down the pros, cons, and decision-making steps with real-life examples, actionable insights, and exclusive downloadable resources.

Inside, you'll discover how to:

✔️ Evaluate your goals, resources, and risk tolerance

✔️ Choose between starting a business from scratch or buying a small business

✔️ Conduct basic and advanced business valuation techniques

✔️ Navigate the buy small business checklist, including critical due diligence steps

✔️ Understand franchise options, partnerships, and intrapreneurship

✔️ Build a smart entry plan with practical frameworks and case studies

✔️ Avoid common pitfalls that trip up first-time entrepreneurs

With clear guidance, real examples, and decision-making tools, Business Entry: Starting vs Buying is ideal for:

Whether you're looking for a small business for beginners or a step-by-step dummy guide to business entry, this book will empower you to make the right call—and take your first step with confidence.