This book reviews marketing library and information services with a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It provides LIS managers, teachers and students at all levels with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services and motivational techniques to use these resources and services to satisfy their customers' needs. The book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services.

Written by an actively engaged library professional at international level

Presents marketing in simplistic ways

Includes recent marketing concepts