Book Description:

"Merchant" is a comprehensive guide aimed at delving into the depths of commerce and understanding the challenges faced by modern entrepreneurs. Written by Elcin Manafli, this book serves as an indispensable resource for both newcomers and experienced traders alike.

Starting with the history of trade, the book encompasses a wide range of topics, including current dynamics, market research, business plan preparation, and financial management. It provides readers with in-depth insights into effective marketing strategies, sales techniques, crisis management, and ethical trade.

Additionally, enriched with stories and experiences from successful entrepreneurs, this work aims to inspire readers and guide them on their own business journeys. By exploring future trade trends, it helps readers understand how to seize opportunities in this field.