Find Your Market-Oriented Competitive Advantage
ebook ∣ A Toolkit for Strategy and Branding · Business and Management
By Markku Vierula
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Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.
Competitive advantages are created only by thinking in new way. By thinking what has not been thought.
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