Gender does influence persuasion, largely due to the emotional and intellectual differences between men and women. It is often believed that the direct, straightforward approach typically associated with men is more effective in persuasion than the emotionally nuanced methods often attributed to women.

One of the key differences between men and women is that men are primarily visually stimulated. This trait, while sometimes criticized as shallow, is rooted in our DNA and evolution. Historically, men were driven to seek healthy partners for reproduction, as visual cues were the primary way to assess health before the advent of modern medicine. In the days of early human society, a woman of child-bearing age who appeared healthy was naturally attractive to men, as it signaled good prospects for offspring.

While men are often said to be led by their physical desires, this viewpoint oversimplifies the situation. Men are indeed influenced by what they see, but this is due to their evolutionary programming. Consequently, many men may prioritize physical appearance over other traits such as intelligence or personality, even when these traits might contribute more to a lasting relationship.