Alternative medicine refers to practices and treatments that are used in place of conventional medical therapies. These approaches typically fall outside of mainstream medicine and may include various therapies such as herbal remedies, acupuncture, chiropractic care, and dietary supplements. Alternative medicine is often sought out by individuals seeking non-traditional or holistic approaches to health and wellness. It's important to note that while some alternative therapies have gained popularity, they may not always have strong scientific evidence supporting their effectiveness or safety.