An extroverted popular college student who is secretly gay, Hugo Vincent's best friend, Levi Townsend, an introverted college student, is sad and depressed about not having a girlfriend like all of his friends (including Hugo, who is dating a cheerleader and fellow college student, Amanda Booth). Feeling bad for his best friend, Hugo decides to create a profile on Instagram of a fictitious female college student, Hannah Valentine, and message his best friend as Hannah. However, as Hugo starts talking to Levi as Hannah, Hugo starts developing real feelings for Levi and feels torn between his current girlfriend, Amanda, and Levi, who is straight.