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This essay sheds light on who are the scalpers of the action figure market, explicates how scalpers affect the market dynamics of the action figure market, and expounds upon how toy companies can prevent supply shortages of action figures in the action figure market. Succinctly stated, the scalpers of the action figure market are the resellers of the action figure market. The scalpers of the action figure market are not just ordinary resellers who are amenable to selling products at reasonable markups that are not significantly above their retail price points, but rather are resellers who are keen on maximizing their profits. The scalpers of the action figure market are able to maximize their profits by charging exorbitant premium prices for their products. The scalpers of the action figure market will often sell their products at steep price points that are 50%-1,000% higher than their retail price points. The scalpers of the action figure market are also often disinterested in offerings promotions on their products to the members of their target market. The scalpers of the action figure market will also often not make concessions on the pricing of their products to help action figure collectors to be able to complete their action figure collections. The scalpers of the action figure market are also often eminently reticent about lowering the pricing of their products and will also often wait for their products to sell at their steep asking prices since they have purview over almost the entirety of the supply of desirable action figures on the secondhand market. Action figure collectors seldomly sell their action figures on the secondhand market. In contexts in which former action figure collectors decide to sell their action figures on the secondhand market, they will then often charge steep premium prices for their action figures that are significantly more expensive than their retail prices.