Today is the Perfect Day to Improve Customer Experiences!

ebook Understanding how customer experiences go wrong, so yours can go right!

By Lisa D Dance

cover image of Today is the Perfect Day to Improve Customer Experiences!

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Increasingly Customer Experiences ​Enabled by ​Technology are Going ​Ridiculously Wrong


Customer experience quality is at an all-time low and customer experience problems are at an all-time high. Customer experience issues are often exacerbated by ineffective technology costing ​customers untenable amounts of time, money, and stress as well as a long tail of cascading costs for ​employees and companies.

Today is the Perfect Day to Improve Customer Experiences! is a ​collection of visually compelling true ​stories of customer experiences gone wrong that serve as a wake-up call ​to decision makers in companies ​unaware of how bad customer experiences are and how ineffective technology can be.

A clear and concise yet thought-provoking resource that includes:

  • Stories from a wide ​range of industries including banking, healthcare, retail, cable, ​electricity, and ​government
  • How unexplained ​glitches, disappearing orders, bad data, and nonsensical communications are causing customer experience problems
  • The hidden and not so hidden costs organizations are paying for customer experience problems
  • Introducing the new term "Unpaid Customer Labor" to describe the time, money, ​and frustration customers unwillingly have to pay to get issues resolved
  • Alarming statistics about customer complaintscustomers out for revenge
  • Exercises throughout the book that help you think more deeply about decisions that impact customers
  • Who should read this book?

  • Product, Technology and Business Leaders involved in product, service, ​technology, and budget decisions
  • Designers, Researchers, Developers, and Product ​Managers who create products, services, and technology, and teams that support them.
  • Many Others - Employees of all types who work on initiatives or programs that provide products, ​services or technology.

  • Today is the Perfect Day to Improve Customer Experiences!