<i>Leaning into Value: Becoming a User-Focused Museum </i>provides guidance to museum leaders struggling to navigate today&rsquo;s often tumultuous, ever-changing economic, political, leisure and educational landscape. Provided is a concrete framework for maximizing institutional success, a continuous <i>Value Realization</i> process that enables museum leaders to effectively: 1) <i>Calibrate</i> the needs and interests of their current and potential users; 2) <i>Articulate</i> how and why they create value so they can foster enduring relationships with users; 3) <i>Create</i> an ever-evolving series of products and services that consistently deliver unique value to an ever-more diverse set of constituencies; and finally, 4) <i>Validate</i> their activities through empirical processes that promote evidence-based decision making and catalyze measurable, year-on-year improvements in their organization&rsquo;s community value.