As public awareness of social and environmental issues grew, more consumers began to support firms committed to developing and operating environmentally sustainable and socially responsible supply chains. Consumers, investors, and regulators began demanding transparency and accountability, pushing companies to address the environmental footprint of their products and operations. The book addresses essential questions, such as how a firm shifts its focus from being profit-focused to being triple-bottom-line driven and how a firm develops its supply chain with a conscience. Written by practice leaders and leading scholars, it sheds light on different paths a firm can take to embrace its role as a sustainability champion, paving the way for a future where profit and the planet coexist.

The book is intended as a tribute to Professor Hau Lee's seminal contributions, elevating the triple bottom line to the forefront of the Operations Management (OM) research agenda. It stimulates practitioners and researchers to engage in deeper and broader discussions about ways to strike a better balance among profit, people, and the planet.