Gerry Price grew Price Industries into a prairie powerhouse, expanding successfully from Canada into the United States and establishing a presence with operations around the world. Taking the company with its sales of $30 million to over $1 billion was not easy, but driven by innovation and a desire to serve others, Gerry Price survived remarkable setbacks to find a way.

I'm Just Gerry tells the story and chronicles the timeline of Price Industries' ascension from the hinterland to the promised land, as it strives to become a forever company, guided by the 13 Tenets that make up the Price Way.