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This book aims to explain the role of strategic management in diverse enterprises. The planning process is an essential part of conducting business and keeping it afloat from market failures and other factors. This book explains the role of business managers in making a decision based on the scenarios at present and forecasting risk. Modeling a business strategy in an appropriate direction is important, and this book explains the tools needed for performance management. Along with the strategic performance, we tried to give a detailed account of risk management in enterprises. This book serves as a guide to all business management students.
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