ASPIRATIONS depicts the lifelong career of a "Master of Photography." The photographs and the descriptions of their creation are meant to inspire the novice practitioner.

Once an individual has seriously begun working with the craft they will begin to enjoy the results of their endeavors and realize the value of the images they create.

The book deals with earnings possible within the advertising field by depicting the variety of subject matter the photographer encountered. The earnings are discussed and actually shown with checks received from organizations and individuals.