This book explores, from a feminist and intersectional perspective, how masculinities have been (re)negotiated in today's European digital sphere. By considering new gender-based European trends and scenarios – for example, #metoo, gender ideology, and cultural backlash – the book addresses masculinities in a time of social, political, economic, and cultural transformations in Europe.

Bringing together research focused on online media representations of what it means to be and behave "like a man" in today's Europe, and the way audiences have reacted to those representations, the analysis contributes to a comprehensive reflection on the stereotypes that underlie discourses in online media and how audiences co-opt, confront, criticize, renegotiate, and seek to promote gender alternatives that challenge gender (in)equity.

This timely volume will be of interest to all scholars and students of media studies, digital and new media, gender and masculinity, feminism, digital cultures, critical cultural studies, European cultural studies, and sociology.