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標準的公司理論透過將價格與邊際成本等同來獲得最大利潤。張伯倫 (Edward Chamberlin) 引入了 U 型平均總成本，使利潤減少甚至變成虧損。這不是很愚蠢嗎？本書根除了張伯倫的U型曲線，解決了他所有的混亂，並承認資本的貢獻。
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